The Google Page Experience update is a set of changes to Google’s algorithm that was released in May 2021. The update is designed to improve the ranking of websites that offer a good user experience.
Before the update, Google’s algorithm only considered the content of a website when ranking it in search results. However, the Page Experience update also considers the user experience of a website. This means that websites that are slow to load, have intrusive ads, or are difficult to use may be demoted in search results.
What is the Google Page Experience update?
The Google Page Experience update is a set of three signals that Google uses to measure the user experience of a website. These signals are:
- Core Web Vitals: Core Web Vitals are a set of three metrics that measure the loading, interactivity, and visual stability of a website.
- Mobile-friendliness: Mobile-friendliness is a measure of how well a website is optimized for mobile devices.
- Safe browsing: Safe browsing is a measure of whether a website is safe to visit.
How does the Google Page Experience update work?
The Google Page Experience update is a part of Google’s overall algorithm. This means that the update will only affect the ranking of websites that are already ranking well for their target keywords. However, the update can make a significant difference in the ranking of websites that have a good user experience.
How to improve your website’s Page Experience
There are a number of things that you can do to improve your website’s Page Experience. These include:
- Optimize your website for speed: Google likes to see websites that load quickly. You can optimize your website for speed by using a content delivery network (CDN) and by minifying your CSS and JavaScript files.
- Use relevant keywords throughout your website: Make sure that you use relevant keywords throughout your website. This will help Google to understand what your website is about and to rank it for relevant search queries.
- Build high-quality backlinks: Backlinks are links from other websites to your website. Backlinks can help to improve your website’s ranking in Google’s search results. You can build high-quality backlinks by guest blogging, writing articles, and participating in online forums.
- Keep your website up-to-date: Make sure that you keep your website up-to-date with fresh content. This will help to keep your website’s ranking high in Google’s search results.
By following these tips, you can improve your website’s Page Experience and improve your website’s ranking in Google’s search results.
Conclusion
The Google Page Experience update is an important change to Google’s algorithm. The update is designed to improve the ranking of websites that offer a good user experience. If you want your website to rank high in Google’s search results, it is important to make sure that your website offers a good user experience.
