The Google Fred update was a change to Google’s algorithm that was released in March 2017. The update was designed to improve the ranking of websites that are high-quality and provide a good user experience.
Before the update, websites that were low-quality or provided a bad user experience could still rank high in Google’s search results. However, after the update, websites that were low-quality or provided a bad user experience were demoted in the search results.
This is because Google wants to make sure that the websites that rank high in its search results are high-quality and provide a good user experience. This is important for Google because it wants users to have a good experience when they use its search engine.
What is Google Fred?
Google Fred is a name that was given to the update by Google’s Gary Illyes. It is not an official name, but it has been used by SEOs and other webmasters to refer to the update.
The update was first announced by Google in a blog post on March 7, 2017. In the post, Google said that the update was designed to “improve the ranking of high-quality content and to demote low-quality content.”
What does Google Fred target?
Google Fred targets a variety of factors, including:
- Content quality: Google wants to make sure that the content that ranks high in its search results is high-quality. This means that the content should be well-written, informative, and relevant to the user’s search query.
- User experience: Google also wants to make sure that the websites that rank high in its search results provide a good user experience. This means that the websites should be easy to use and navigate, and they should load quickly.
- Ads: Google is also cracking down on websites that use too many ads. Websites that have too many ads can be demoted in Google’s search results.
How to avoid being affected by Google Fred?
There are a few things that you can do to avoid being affected by Google Fred. These include:
- Create high-quality content: This is the most important thing that you can do to avoid being affected by Google Fred. Make sure that your content is well-written, informative, and relevant to the user’s search query.
- Optimize your website for speed: Google likes to see websites that load quickly. You can optimize your website for speed by using a content delivery network (CDN) and by minifying your CSS and JavaScript files.
- Use relevant keywords throughout your website: Make sure that you use relevant keywords throughout your website. This will help Google to understand what your website is about and to rank it for relevant search queries.
- Build high-quality backlinks: Backlinks are links from other websites to your website. Backlinks can help to improve your website’s ranking in Google’s search results. You can build high-quality backlinks by guest blogging, writing articles, and participating in online forums.
- Keep your website up-to-date: Make sure that you keep your website up-to-date with fresh content. This will help to keep your website’s ranking high in Google’s search results.
By following these tips, you can avoid being affected by Google Fred and improve your website’s ranking in Google’s search results.
