Technical search engine optimization (SEO) is an essential component of any digital marketing strategy. It involves optimizing a website’s technical infrastructure to improve its visibility in search engine results pages (SERPs). The process requires an in-depth understanding of website architecture, content management systems, and web programming languages. This is where a web development background becomes highly valuable.
Web developers are skilled in creating and managing websites. They have extensive knowledge of web programming languages such as HTML, CSS, and JavaScript, as well as a command of various website architectures and content management systems such as WordPress, Kentico, Umbraco, and others. This knowledge is highly beneficial when it comes to technical SEO.
One of the primary benefits of having a web development background during the process of technical SEO is the ability to understand the website’s architecture. A website’s architecture plays a crucial role in determining how search engines crawl and index the website. If a website’s architecture is poorly designed, search engines may not be able to crawl and index all the website’s pages effectively. A web developer can use their knowledge to optimize the website’s architecture, ensuring that search engines can easily crawl and index all pages.
Another benefit of having a web development background is the ability to write clean and efficient code. Clean code is essential for technical SEO because it makes it easier for search engines to read and understand the website’s content. A web developer can optimize the website’s code by minimizing HTML, CSS, and JavaScript files, ensuring that the website loads faster, and improving its overall user experience.
In addition, a web developer can optimize the website’s content management system (CMS) to improve its SEO performance. CMSs such as WordPress, Kentico, and Umbraco have built-in SEO features, but they are not always optimized for maximum performance. A web developer can customize these features to meet the website’s unique needs, such as optimizing URLs, title tags, meta descriptions, and header tags.
A web developer can also use their knowledge of web programming languages to optimize the website’s mobile responsiveness. Mobile-friendliness is a critical factor in SEO because Google prioritizes websites that are optimized for mobile devices. A web developer can ensure that the website is optimized for mobile devices by using responsive design techniques, which allow the website to adapt to any screen size.
Finally, a web development background can help a person conducting SEO to stay up-to-date with the latest trends and best practices. SEO is a constantly evolving field, and staying up-to-date with the latest trends and best practices is essential for success. Web developers are accustomed to learning new technologies and techniques, which makes them ideal for keeping up with the latest SEO trends.
In conclusion, having a web development background can be highly beneficial when conducting technical SEO. Web developers have extensive knowledge of web programming languages, website architectures, and content management systems, which they can use to optimize a website’s technical infrastructure. They can optimize the website’s architecture, write clean and efficient code, customize the CMS, optimize for mobile responsiveness, and stay up-to-date with the latest trends and best practices. All of these factors contribute to a website’s overall SEO performance, making a web development background an essential asset for technical SEO.
