Web accessibility, who cares? And why it should be you!

In today’s digital landscape, the significance of accessibility cannot be overlooked when it comes to online businesses. Accessibility compliance ensures that individuals with disabilities can access and navigate websites and digital content without barriers, promoting inclusivity and equal opportunities for all users. As businesses strive to create engaging online experiences, it is crucial to recognize the importance of web accessibility compliance through in depth WCAG auditing and improvements. In this post, we will delve into some top level aspects of accessibility compliance and explore its impact on user experience, legal obligations, and the overall success of your online business. By understanding and implementing accessibility standards, you can unlock a broader audience, enhance user satisfaction, and foster a more inclusive digital environment.

Why does web accessibility matter?

  • Expands audience by ensuring that individuals with disabilities can access and engage with website and digital content just as any other user.
  • Ensures legal compliance with laws and regulations that require businesses to make their online platforms accessible to individuals with disabilities.
  • Enhances user experience by providing easy navigation, clear content, and adaptable interfaces.
  • Demonstrates a commitment to corporate social responsibility by making their online presence inclusive and contributing to a more equitable digital environment.

All-in-all, prioritizing web accessibility can help businesses achieve sustainable growth, strengthen their brand reputation, and create positive digital experiences for all users.

Are there different levels of compliance?

WCAG defines three levels of conformity: Level A, Level AA, and Level AAA.

  • Level A: Level A is the minimum level of accessibility. It is designed to make web content accessible to the widest possible audience, including people with mild to moderate disabilities.
  • Level AA: Level AA is a higher level of accessibility than Level A. It is designed to make web content accessible to people with a wider range of disabilities, including people with severe disabilities.
  • Level AAA: Level AAA is the highest level of accessibility. It is designed to make web content accessible to people with the most severe disabilities.

The different WCAG conformity levels are designed to meet the needs of different groups of people with disabilities. Level A is a good starting point for most websites, but Level AA is recommended for websites that want to be more accessible to people with disabilities. Level AAA is the highest level of accessibility, but it is not always necessary or feasible.

The benefits of accessibility compliance

Here are some of the benefits of meeting WCAG conformity levels:

  • Accessibility: Websites that meet WCAG conformity levels are more accessible to people with disabilities. This means that more people can use the website, which can lead to increased traffic and sales.
  • Legal compliance: Many countries have laws that require websites to be accessible to people with disabilities. By meeting WCAG conformity levels, websites can avoid legal problems.
  • Brand reputation: Websites that are accessible to people with disabilities are seen as being more inclusive and welcoming. This can lead to a better brand reputation and increased customer loyalty.

If you are interested in making your website more accessible, you can start by following the WCAG guidelines. There are a number of resources available to help you, including the WCAG website and the WCAG conformance checkers.

How to get started with accessibility compliance

  • Assess your current website: The first step is to assess your current website to identify any potential accessibility issues. You can use a WCAG conformance checker to help you with this.
  • Make changes to your website: Once you have identified any accessibility issues, you can make changes to your website to address them, or get changes queued through development teams.
  • Get feedback from users: Once you have made changes to your website, you can get feedback from users to see if the changes have made a difference to them. You can do this by asking users to complete a survey or by conducting usability testing.
  • Continue to improve: Accessibility is an ongoing process. You should continue to improve your website’s accessibility over time. You can do this by keeping up with the latest WCAG guidelines and by implementing new accessibility features.

The most common accessibility mistakes?

  1. Ignoring proper heading structure.
  2. Neglecting alternative text for images.
  3. Overlooking color contrast.
  4. Relying solely on color to convey information.
  5. Inaccessible form inputs.
  6. Lack of keyboard accessibility.
  7. Absence of captions or transcripts for multimedia.
  8. Poor link text.
  9. Complex navigation and site structure.
  10. Lack of accessibility testing.

Boom, a quick and simple list for you! By avoiding and correcting these common mistakes, you can take significant strides toward improving the accessibility of their websites and ensuring inclusivity for all users.

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