- Make sure your website is mobile-friendly. More and more people are using their mobile devices to access the internet, so it’s important to make sure your website is optimized for mobile devices. Google has even started to penalize websites that are not mobile-friendly.
- Create a sitemap. A sitemap is a file that tells search engines about the pages on your website. It helps search engines find and index your pages more easily.
- Optimize your titles and meta descriptions. The titles and meta descriptions of your pages are the first things that people see in the search results, so it’s important to make sure they are optimized for your target keywords.
- Use internal links. Internal links are links from one page on your website to another. They help search engines crawl and index your website more easily, and they can also help improve your website’s ranking in search results.
- Use canonical URLs. Canonical URLs are used to tell search engines which version of a page is the original. This is important if you have multiple URLs that point to the same page.
- Use structured data markup. Structured data markup is a way of adding additional information to your website pages. This information can be used by search engines to display richer search results, such as star ratings, reviews, and product prices.
- Improve your page speed. Page speed is a factor that Google uses to rank websites in search results. A slow website can frustrate users and lead to them abandoning your website.
- Fix any crawl errors. Crawl errors are errors that prevent search engines from crawling and indexing your website. These errors can hurt your website’s ranking in search results.
- Get backlinks. Backlinks are links from other websites to your website. They are a valuable signal to Google that your website is authoritative and trustworthy.
- Use security certificates. Security certificates, such as SSL certificates, encrypt data between your website and users’ browsers. This helps to protect users’ privacy and security.
- Keep your website up to date. It’s important to keep your website up to date with the latest content and features. This will help to keep users engaged and coming back for more.
- Test and optimize your website. It’s important to test and optimize your website on a regular basis. This will help you to identify and fix any problems that may be affecting your website’s performance.
- Use a technical SEO tool. There are a number of technical SEO tools available that can help you to improve your website’s technical SEO. These tools can help you to identify crawl errors, fix broken links, and improve your page speed.
- Work with an SEO expert. If you’re not sure how to improve your website’s technical SEO, you can work with an SEO expert. They can help you to identify and fix any problems that may be affecting your website’s performance.
- Be patient. SEO is a long-term game. It takes time to see results from your SEO efforts. Don’t get discouraged if you don’t see results immediately. Keep working at it and you will eventually see results.
By following these tips, you can improve your website’s technical SEO and increase the return on investment for your business.
