About Me
I’m a Web Development and IT professional with over 9 years of experience optimizing websites for SEO, responsiveness, accessibility, and security, always keeping user experience in mind. Currently serving as Technical SEO Engineer for Empire Today Flooring, I focus on identifying, developing, and deploying enhancements that make web properties clearer for both visitors and search engines. Viewing websites as ever-evolving entities, I ensure that best practices for crawlability, indexability, and renderability are continuously maintained. By adhering to recognized and observed SEO guidelines, my aim is to improve search rankings on Google, Bing, and other platforms—driving higher qualified leads, conversions, and returns on organic and paid campaigns.
EXPERIENCE
Aug 2022 - Present
Technical SEO Engineer
Empire Today Flooring
As Technical SEO Engineer at Empire Today Flooring, I conduct comprehensive technical audits using tools like Google Search Console, Screaming Frog, and ContentKing to pinpoint and resolve issues in HTML, CSS, and JavaScript; implement schema.org structured data for services, products, and other information types; optimize XML sitemaps and robots.txt files for efficient crawl behavior; and address Core Web Vitals and page speed challenges through direct solutions or by guiding development teams. I also monitor SEO performance, plugin and CMS updates, and analyze organic KPIs to inform a long-term growth strategy. Working closely with web development and marketing teams across multiple projects and campaigns, I stay current on algorithm changes and evolving SEO best practices to maintain competitive rankings and drive sustained organic growth.
Apr 2017 to Present
Web Entrepreneur
JeffV Solutions
One-man Online Management company dedicated to providing a better web experience for all. I provide any online needs a small business might be looking for, including but not limited to:
• On-Site and Off-Site Search Engine Optimization (SEO): keyword research, content optimizations, technical analysis and code fixes.
• Traffic, Keyword, and Social Analytics Collection and Reporting: Shares, likes, posts, and clicks all measure and reported on a weekly, or less, frequency.
• Responsive Website Design, Website Development: using HTML5, CSS3, JavaScript, and other popular web scripting languages.
• Website Management - Hosting, SSL/HTTPS, E-mail, Domain Registration, Backups, Updates, Migrations, and so much more!
Aug 2021 - Jul 2022
Search Engine Optimization Specialist
Bright Edge Technologies
As an SEO Specialist at BrightEdge, I met regularly with global clients to communicate on-page optimization strategies leveraging the BrightEdge platform, delivering recommendations on title tags, H1s, meta descriptions, and image alt tags rooted in keyword research. I performed technical SEO audits using BrightEdge ContentIQ, OnCrawl, and Screaming Frog to pinpoint and resolve crawlability and indexing issues that impacted keyword rankings. By guiding clients on action prioritization, I boosted their conversions and revenue through search marketing tactics. Throughout, I maintained strong relationships with both internal teams and clients, juggling numerous unique projects across more than two dozen clients. Additionally, I implemented optimized content in various CMS environments—such as WordPress, Magento, and BigCommerce—through both WYSIWYG editors and code-based (HTML/CSS) methods.
Jul 2014 - Mar 2017 & Jul 2019 - Jul 2021
Calibrations Technician
Test & Measurement Inc.
Apply knowledge of measurement science, mathematics, physics, and electronics to calibrate inspection, measurement, and test equipment in the Physical Dimensional, Pressure, Temperature, Electrical -- DC/Low Frequency, Electrical -- RF/Microwave, or, Time & Frequency disciplines to ensure highest measurement accuracy and low uncertainty. Also identify and utilize appropriate manuals and automated measurement procedures.
Aug 2008 - Mar 2014
Calibrations & Electronics Tech
United States Army
Education
2017 - 2021
Bachelor's of Science in Information Technology (Web Dev)
Colorado Technical University
Differentiate and evaluate computer operating system, networking and network management, computer system security and IT compliance and governance requirements and best practices. Apply database concepts and capabilities through the creation, organization and maintenance of modern database systems. Design, create, evaluate, and evolve enterprise architectures. Solve complex problems through the ability to program in at least one high level programming language. Implement the goals, processes and techniques of software engineering through the development of a software application or using other software application supported by a project plan. Integrate applications, technology and devices to support Web development and augment solutions through the evaluation of emerging media and emerging technology. Apply project management concepts such as risk management, planning, scheduling, team building, leadership, project control, quality assurance, scope management, and change control.
Skills
Crawl & Indexation Management
Site Architecture Mastery
Website Development
SEO-Friendly Code
SEO Analysis & Reporting
Data-Driven Insights
CWV & Page Performance
Speed & User Experience
Marketing & SEO Strategy
Growth Alignment
Cross Functional Collaboration
Team & Stakeholder Alignment